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CUSTOMER STORY: CAT & THE FIDDLE
Explore how Detrack’s innovative delivery management solution acted as a catalyst, streamlining processes, elevating the business model, and leaving a lasting impact on operational expenses, revenue, and order management
CUSTOMER STORY: CAT AND THE FIDDLE
Explore how Detrack’s innovative delivery management solution acted as a catalyst, streamlining processes, elevating the business model, and leaving a lasting impact on operational expenses, revenue, and order management.
Cat & the Fiddle, a prominent e-commerce cheesecake retailer in Singapore, faced significant operational challenges as their business expanded. The time-consuming process of consolidating orders and assigning them to drivers for delivery, considering specific delivery locations, became increasingly challenging. Spending hours each day on this manual task not only hindered efficiency but also posed the risk of occasionally missing orders. In their quest for a time-saving solution, Detrack played a crucial role in transforming operations for the Cat & the Fiddle aimed to not only enhance the overall customer experience, but to optimize their current workflow.
Cat & the Fiddle faced significant challenges in efficient order and delivery management, leading them to consider Detrack. The absence of a streamlined system created operational pain points, with the team spending extensive hours consolidating orders and assigning them to drivers. This task became increasingly time-consuming as order volumes surged due to business expansion, complicating the order collation process. The impact on clients was notable, requiring the extension of pre-order lead times to accommodate the additional workload. Unfortunately, occasional oversights led to customers missing cakes for their celebrations, adversely affecting the brand image in the competitive F&B industry. Cat & the Fiddle needed a product that had the ability to save time efficiently and provide comprehensive order tracking capabilities
Cat & the Fiddle chose Detrack based on its feature that allows the allocation of orders to various vehicles and drivers, coupled with a calendar view for order management, facilitating accurate estimation of daily delivery/collection quantities.
The implementation process was streamlined, taking approximately a week, with an additional two weeks for the team to fully grasp the new workflow.
The Detrack sales team and onboarding process were highlighted for their role in deepening comprehension and seamless integration. Detrack’s technology, featuring Proof of Delivery, GPS tracking, and extended record retention, provided added advantages.
The customer support team was praised for prompt assistance and offering alternative solutions to address any potential concerns.
After implementing Detrack, Cat & the Fiddle has realized substantial and quantifiable benefits.
The operational process of sorting and assigning orders, which used to consume approximately 2-3 hours before Detrack, has been dramatically reduced to just 10-15 minutes post-implementation. This remarkable time-saving effort signifies a significant improvement in operational efficiency. The manpower required for this task has also decreased from three persons to one, resulting in more efficient resource allocation.
Operating expenses have seen a notable reduction, reflecting a 12% decrease in overall operating costs with a remarkable 50% increase in sales revenue. These financial improvements underscore the positive impact of Detrack on both cost management and revenue generation.
Looking ahead, Cat & the Fiddle envisions Detrack continuing to support their company’s future goals and expansion.
The features utilized, such as bulk search for efficient order assignment and the ability to extract orders for inventory planning, align well with their strategic objectives.
The recommendation for Detrack is enthusiastic, particularly for growing companies seeking an effective system to streamline inventory and organize orders promptly. Overall, the implementation of Detrack has not only optimized operational processes but has also contributed significantly to cost savings and revenue growth for Cat & the Fiddle.
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