Essentials for delivering the moments that matter most
The floral and gifting industry is diverse, covering local retail florists and online flower platforms, gift baskets and hampers, chocolatiers, custom cakes and patisseries, edible arrangements, plant delivery, corporate gifting, subscription gift boxes, and more.
The category continues to expand and is forecast to pass USD 90 billion by 2031. In North America alone, the market is projected to reach USD 25.8 billion by 2034. On Mother’s Day, US consumers spend around USD 2.8 billion on flowers alone.
Today the Detrack team serves many industries and verticals, but the floral and gifting industry is our origin story, and we’re proud of it. Back in 2013, our founders were working on their family’s growing flower business when they found that while they had perfected their product offering, getting it delivered to their customers seamlessly and at scale was proving to be much harder than expected.
When they tried to find floral and gifting delivery software that provided real-time visibility of drivers and proof that deliveries had landed, nothing was cost-effective or the right fit. So they decided to build their own solution, and that software was the very beginning of what Detrack is today for thousands of organisations worldwide.
Miss the moment and your product has no meaning
A pair of sneakers that arrive late can be annoying, but a late birthday cake, Mother’s Day flowers, or a ‘get well soon’ gift basket can ruin an entire day. The product really is the moment, and crafting the right delivery customer experience should be as thoughtfully considered as the products you’ve carefully crafted and curated.
A seamless delivery solution shouldn’t be hard to implement and maintain, and that’s where Detrack makes the perfect delivery software platform for floral and gifting businesses. At the core, we know our customers need:
Flexibility to scale for seasonal swings
Peak gifting events like Mother’s Day, Valentine’s Day and Christmas can make or break an entire year for our customers in this industry. Alongside advertising, stock and staff, gifting businesses need the ability to expand and contract their delivery software subscriptions in line with demand. Detrack offers simplified, per-driver pricing on a monthly or annual basis. There’s no bill shock, and you can add or remove drivers as needed throughout the gift calendar. Our customers can add hundreds of drivers over peak periods to meet their delivery needs.
Full control and visibility
Real-time tools that show you where your drivers are on a map at any given time, coupled with real-time proof of delivery with photos and signatures, give business owners the peace of mind that they’re hitting deadlines. It also helps you stay ahead of any issues. Our timeline view, for example, gives an at-a-glance snapshot of how drivers are tracking to deadlines, so you can pick up on issues before or as they happen.
Peace of mind for the gift giver
While our real-time tools give teams the comfort of complete oversight when drivers are dispatched, customers in this industry need the same peace of mind more than in most others. The key is timely, useful communications that keep customers updated, especially when the gift is a surprise for the recipient or to-the-minute timing is required for a special occasion. Detrack includes email, SMS and WhatsApp communications in every subscription, and you can automate these updates so you set and forget without missing a beat.
Your brand, front and centre
Floral and gifting is a creative and expressive industry by nature, and businesses carefully curate an experience for their customers that can be carried through the entire delivery process. You can tailor your email, WhatsApp and SMS messages to reflect your business’s tone of voice, brand your email and proof of delivery confirmations, and even brand the screen where lucky gift recipients sign for their package.
The best routes to optimise fuel and personnel costs
Like many industries, the margins in floral and gifting are tight, and they get tighter every time fuel prices spike. The route a driver takes is one of the few costs you can control without cutting product quality or staff. Detrack’s route optimisation builds the most efficient run for every driver, factoring in time windows, vehicle capacity, and stop sequence. Whether it is across three drivers or 200, fewer kilometres means less fuel, more deliveries per driver, and more orders out the door on your busiest days of the year.
Delivering for floral and gifting since 2013
Whether you’re a neighbourhood florist running two drivers or a national hamper business with a fleet in the hundreds, the thing that wins the next order hasn’t changed. Get the moment right, prove it happened, and make it easy for the customer to send again. We should know, Detrack was founded by florists, for florists.
