What Is Order Fulfillment?

12 August 2022 |
10 minute read

Order fulfillment is one of the most important aspects of e-commerce. When a customer places an order, it’s the job of the order fulfillment process to make sure that the order is filled correctly and shipped on time.  This can be a daunting task for small businesses that are just starting out in e-commerce. But […]

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Order fulfillment is one of the most important aspects of e-commerce. When a customer places an order, it’s the job of the order fulfillment process to make sure that the order is filled correctly and shipped on time. 

This can be a daunting task for small businesses that are just starting out in e-commerce. But don’t worry, we’re here to help! In this blog post, we’ll explain what order fulfillment is and how you can make sure your business delivers on time, every time. So read on to learn more!

What Is Order Fulfillment?

Order fulfillment is the process of receiving and processing customer orders. It involves everything from receiving and stocking inventory to packing and shipping orders. 

Order fulfillment is a key part of the eCommerce process, and it’s important to ensure that it runs smoothly to keep customers happy. There are a few things to keep in mind when managing order fulfillment. 

First, you’ll need to have a good system in place for tracking inventory and keeping track of customer orders. Second, you’ll need to make sure that your shipping process is efficient and accurate. 

Finally, it’s important to provide excellent customer service in case there are any issues with an order. 

Why Is It Important?

An efficient and effective order fulfillment process can help to improve customer satisfaction, reduce inventory costs, and increase sales. An efficient order fulfillment system is important for several reasons. 

First, it can help to improve customer satisfaction. Customers who receive their orders promptly and as expected are more likely to be satisfied with their purchase and to continue doing business with the company. 

Second, an effective order fulfillment system can help to reduce inventory costs. By ensuring that orders are filled accurately and promptly, companies can avoid the need to keep excess inventory on hand, which can save money. 

Finally, an efficient order fulfillment process can help to increase sales.

order fulfillment process

The 6 Steps Of Order Fulfillment


The receiving step of the order fulfillment process is when your company physically receives the merchandise that your customers have ordered. This is a critical step in the process because it is the first time that your company has had physical possession of the product. 

Once you have received the merchandise, it is important to check that everything is accurate. This includes comparing the items to the packing slip and invoices to make sure that you received everything that was ordered, and that it is all in good condition. 

It is also important to inspect the merchandise for any damage that may have occurred during shipping. If there is any damage, you will need to make a note of it so that you can contact the supplier or the customer to arrange for a replacement. 

Storing Inventory/Inventory Management

Inventory management is one of the most important steps in the order fulfillment process. After all, if you don’t have the products your customers want in stock, you can’t fill their orders! 

An effective inventory management system will help you keep track of what products you have in stock, where they are located, and how many of each product you have on hand. This information is critical in ensuring that you can fill customer orders quickly and efficiently. 

There are a few different approaches to inventory management. The first is known as “just in time” inventory management, or JIT. With JIT, businesses strive to maintain only enough inventory on hand to meet current customer demand. 

This minimizes the amount of money tied up in inventory and reduces the chance of products becoming outdated. JIT can be a challenge to implement, however, as it requires careful planning and forecasting to ensure that customer demand can be met without running out of inventory. 

Order Processing 

The order processing step of order fulfillment is the process of converting customer orders into a format that can be used by warehouse staff to pick, pack and ship the products. This usually involves creating a pick list from the customer order and entering it into the warehouse management system. 

The first step in processing order is to create a pick list. This is a document that lists all of the items that need to be picked from the shelves in the warehouse to fulfill the customer’s order. 

The pick list will also include information such as the quantity of each item that needs to be picked, and any special instructions for picking the items (e.g. if they are fragile or need to be picked in a certain order). Once the pick list is created, it needs to be entered into the warehouse management system. 

This system will track the progress of the order through the order fulfillment process and will provide updates to both the customer and the warehouse staff. The next step is for the items on the pick list to be picked from the shelves and packed into boxes or bags ready for shipping. 

This is usually done by a team of workers in the warehouse who use scanners to keep track of which items have been picked.

order fulfillment process 

Item Picking And Packing

Most businesses that sell physical products will need to invest in some form of item picking and packing solution to fulfill orders efficiently. 

There are a few different ways to approach this, and the right solution for your business will depend on factors like the size and type of your inventory, the number of orders you fulfill per day, and your budget. One popular option is to use an automated storage and retrieval system (AS/RS). 

These systems can be very expensive to purchase and maintain, but they can be very efficient for businesses that have large inventories and high-volume fulfillment operations. Another option is to use a conveyor system with pick-to-light technology. 

This can be a more affordable option for small businesses, and it can still be quite efficient if set up correctly. Finally, you could also choose to do things manually with a simple shelving system. 

This is the least expensive option, but it can be very time-consuming and is not recommended for businesses with large inventories or high order volumes.

Delivery of Products 

The delivery of products is the final step in the order fulfillment process. This is when the products are delivered to the customer’s doorstep. The last mile delivery can be done by different transportation methods, such as trucks, vans, cars, trains, and even drones. 

There are many factors to consider when choosing the right transportation method for last-mile delivery, such as cost, speed, distance, and weight of the products. The most important factor is customer satisfaction. 

The last mile delivery must be done carefully to avoid any damages or delays. Many companies offer last-mile delivery services, and each one has its advantages and disadvantages. It is important to choose the right company for your needs.

Managing Returns and Refunds

Returns and refunds are a necessary part of any eCommerce business. Managing them effectively can help you keep customers happy and reduce the amount of time and money you spend on processing returns. 

There are a few key things to keep in mind when managing returns and refunds. Make sure your return policy is clear and easy to understand. Customers should be able to find your return policy easily on your website or in your store. 

Honor all reasonable requests for refunds. If a customer is not satisfied with their purchase, they have a right to request a refund. You should honor these requests whenever possible. Be as efficient as possible in processing returns. 

package delivery

What Are The Types Of Order Fulfillment?


Running a business is hard enough, but when you factor in the hassle of dealing with logistics, it can be downright overwhelming. That’s where the in-house order fulfillment process comes in. 

In-house order fulfillment is when a company manages its inventory and shipping, as opposed to using a third-party service. This can be a great way to take control of your business and ensure that orders are fulfilled quickly and accurately. 

Third Party Fulfillment/ Outsourced

Third-party fulfillment is when a business outsources the storage and shipping of its products to a third-party provider. 

This can be a great solution for businesses that don’t have the space or resources to fulfill orders themselves. It can also be a cost-effective way to free up your time so that you can focus on other areas of your business. 


There are a few important things to keep in mind when it comes to dropshipping order fulfillment. 

First, you’ll need to make sure that your orders are shipped timely and accurately. Second, you’ll want to track your inventory levels carefully to avoid overselling or stockouts. Third, consider using a fulfillment service to help with shipping and inventory management. 

Finally, always be prepared to offer excellent customer service if there are any problems with an order. Dropshipping is a great way to start an online business with little up-front investment. But as your business grows, you’ll need to put some thought into how you fulfill orders. 

Hybrid Fulfillment 

One solution that has gained traction in recent years is hybrid order fulfillment. This approach combines the best elements of both traditional brick-and-mortar retail and online shopping, allowing businesses to offer their customers the best of both worlds. 

With a hybrid order fulfillment process, businesses can take advantage of local inventory and same-day delivery while still offering the low prices and broad selection that customers have come to expect from online retailers. 

This approach also allows businesses to better manage their stock levels, as they can utilize inventory from both their physical store and their online store to fulfill orders. 

package delivery

Challenges Businesses Face With Order Fulfillment Processes


The most common challenge is capacity. Capacity refers to the ability of a business to store inventory, fulfill orders, and ship products promptly. 

Many businesses struggle with managing their inventory levels and ensuring that they have enough products to fulfill all customer orders. This can often lead to issues with backorders and delayed shipments.

Choosing Which Type Of Fulfillment To Use

The challenge businesses face with order fulfillment processes is that there are many different options to choose from and it can be hard to know which one is the best for their needs. There are three main types of fulfillment: in-house, third-party, and drop shipping. 

In-house fulfillment is when a business manages all aspects of its orders, from taking the initial customer order to packing and shipping the product. Third-party fulfillment is when a business outsources all or part of its fulfillment process to another company. 

Drop shipping is when a business has products shipped directly from the supplier to the customer, without having to go through the hassle of managing inventory or shipping themselves.

Delivery Tracking

Businesses that rely on delivery services to send out their products face a unique challenge when it comes to tracking orders. 

Unlike other businesses that can use barcodes or other identification methods to track inventory, deliveries must be tracked by their delivery date and time. 

This creates a challenge for businesses that need to know where their products are at all times, as well as for customers who may need to track their orders.

Managing Customers And Returns

Many businesses face the challenge of managing customers and returns when it comes to ordering fulfillment processes. 

There are a few key things that you can do to manage these challenges effectively. First, it is important to have a clear understanding of your return policy. This will allow you to communicate clearly with your customers and set expectations from the beginning. 

It is also important to have a system in place for tracking returns so that you can keep track of which products are being returned most often.

Inventory Management

One of the biggest challenges with inventory management is knowing what products are in stock and where they are located. This can be difficult to keep track of, especially if products are moving around the warehouse frequently. 

Another challenge is keeping accurate records of inventory levels. This includes knowing how much of each product is on hand, as well as what has been sold or shipped. If there are inaccuracies in these records, it can cause problems when trying to fulfill orders.

Logistics Planning

Most businesses face logistics planning challenges when it comes to order fulfillment processes. There are many factors to consider, such as product availability, shipping costs, and delivery timeframes. 

To complicate matters further, customer expectations are constantly evolving, making it difficult to keep up with the latest trends. As a result, businesses must carefully plan and execute their logistics strategies to stay competitive.

package delivery

Tips For A Successful Order Fulfillment Process


An automated order fulfillment process can help you streamline your operations and improve your bottom line. It can automate the process of tracking orders, managing inventory, and processing payments. 

Additionally, an automated system can provide real-time visibility into your operations, so you can make informed decisions about how to improve your process.

Use Tech Solutions To Track Order Fulfillment

Technology can be a helpful tool in tracking order fulfillments and ensuring that all orders are fulfilled correctly. 

There are several software programs available that can help businesses keep track of their inventory levels, orders, and shipping information. 

Using technology to track the order fulfillment process can help businesses save time and money by reducing the need for manual data entry and allowing businesses to automate their shipping processes.

Create A Strategy That Accounts For The Unexpected

There’s no such thing as a perfect order fulfillment strategy. But there are ways to create a strategy that accounts for the unexpected and sets your business up for success. 

The first step is to understand your customer. What do they want? What do they need? When do they need it? Where are they located? Answering these questions will help you determine the best way to fulfill their orders. 

Next, you need to understand your product. What are its dimensions? How much does it weigh? How fragile is it? Knowing these details will help you choose the right shipping method and packaging materials. 

Finally, you need to stay organized and have a plan for when things go wrong. That way, you can quickly adapt and keep your customers happy.

Order fulfillment visibility with Detrack

Order fulfillment is the process of completing an order for a product or service. This includes receiving and processing the order, picking and packing the items, shipping them out, and dealing with any returns or complaints. 

There are many different types of order fulfillment process available, depending on your needs. You can choose to have your products shipped from a warehouse near you or use a drop-shipping service that will take care of all the shipping for you. 

Order fulfillment can be a great way to streamline your business operations and improve your customer satisfaction rates. It’s important to find the right fulfillment partner who can meet your specific needs.

Create an account and try Detrack today to see how it can benefit your business.

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